The Hungarian Competition Authority (GVH) has ruled that the country’s leading broadcaster Magyar RTL Televízió (M-RTL) is not guilty of abusing its market position.
BBJ reports that the GVH launched an investigation into M-RTL’s ad sale prices a year ago but that the market had changed since then, mainly due to the growth of the ad sales house Atmedia’s business.
In the period January-May this year, the latter claimed a 55% market share, while R-Time, the ad sales unit of RTL Group, accounted for 43%.