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Bloomberg and Twitter go live streaming

July 14, 2016 08.27 Europe/London By Robert Briel

twitter-follow-meBloomberg Media and Twitter have partnered to live stream select Bloomberg Television programmes.

The live streams include Bloomberg West, What’d You Miss?, With All Due Respect and the network’s markets coverage. The live streaming partnership marks an expansion of Bloomberg’s digital video strategy, extending the network’s reach to Twitter’s audience of over 800 million people.

“We continue to invest aggressively in innovative distribution models in order to deliver the most critical business and financial news and information to our audience of busy, on-the-go, global executives,” said Bloomberg Media CEO Justin B. Smith.

“By partnering with Twitter, viewers from all over the world will now be able to leverage a powerful, real-time platform to consume and react to the news, accelerating our position as a leader in global business video, and offering new and innovative opportunities for our marketing partners.”

“Twitter is one of the fastest ways to find out what’s happening in global business and financial markets, and to engage in the live commentary about it,” said Anthony Noto, Twitter’s chief financial officer. “Partnering with Bloomberg will give people on Twitter the best way to see live financial markets performance combined with the live commentary on the underlying drivers and implications.”

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Filed Under: Newsline, TV Tagged With: Bloomberg Media, live streaming, Twitter Edited: 14 July 2016 08:27

About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

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