Nick at Nite debuted in the UK Monday as a new programming block for 11 to 15 year olds.
It runs on weekday evenings from 19.00 with a line up that includes a new 90 second entertainment and style bulletin The Scoop, produced in house in the UK.
“Nick at Nite gives us a huge opportunity to reach older audiences that have felt underserved by the current offering on kids’ networks,” said Alison Bakunowich, General Manager, Nickelodeon UK & Ireland. “From the programming on offer, to the vibrant brand identity, we hope that Nick at Nite will become a destination for tweens and teens, offering them a compelling schedule that reflects their experience and interests.”
Nick at Nite made its US debut in the 1985 and had been slated to launch in the UK in the early 1990s.
In addition to The Scoop, programming featured in the Nick at Nite block include the soap opera Neighbours, drawn from terrestrial stablemate Channel 5, and which launched on the network in April as well as The Middle and Nickelodeon shows See Dad Run, Instant Mom and True Jackson VP.
