Ostmodern revealed its key role in the launch of Germany’s VOD service Maxdome’s service.
Ostmodern delivered a strategy to introduce a ‘human feel’ to the platform, to differentiate against national and international competition, including Netflix and Amazon Prime Video.
Ostmodern supported Maxdome in creating the new UI design, and also developed a strategic direction for advanced engagement on the platform. This included an editorial-led approach to viewer recommendations, helping Maxdome drive content discovery and escape the problem found by other VOD services where viewers only ever explore a small part of the overall library.
“The re-launch of Maxdome’s SVOD service has been our most ambitious project to date, made all the more challenging by the timeframe,” said Filmon Zerai, managing director and COO at Maxdome.
“We had an idea of what we wanted to introduce, but needed a partner that could articulate our vision and turn it into reality. Ostmodern’s strategic grasp of the VOD market, unique insight into how viewers behave, and its approach to UX and design made this possible.”
“Maxdome is a great example of the importance that should be placed on content discovery and the overall user experience,” added Tom Williams, CEO at Ostmodern.
“Maxdome’s new VOD service is moving in a completely new direction. It’s built on a more user-friendly UI and takes a fresh approach to content discovery that will not only attract new subscribers but also help Maxdome to stand out from the crowd.”
