A+E Networks has announced plans to launch a new free-to-air entertainment channel in the UK this autumn.
Its secured capacity on the SDN multiplex that should give the new channel close to nationwide coverage.
The identity of the channel remains under wraps until the summer, though in Turkey A+E has launched its Lifetime brand – already in the UK – as a free-to-air service.
“We are thrilled to build on our strong UK business with the launch of a new A+E channel to the 20 million households on the Freeview platform. Under the accomplished leadership of Heather Jones, General Manager UK, we look forward to bringing our unique content to new audiences in one of the biggest media markets in the world,” said Dean Possenniskie, Managing Director, Europe, Middle East & Africa.
In the UK, A+E Networks channel portfolio includes History, Lifetime, Crime + Investigation and H2, available on pay-TV platforms Sky, Virgin, BT and TalkTalk.