United Group has added InTheBox.TV’s Planet Earth channel to its pay-TV line-up in Serbia, Slovenia and Bosnia.
It complements InTheBox.TV’s Dr.Fit and Woman, which the platforms already carry.
Commenting on the development, Bojan Umer, CEO, InTheBox.TV commented: “We are thrilled to work with United Group to further expand our portfolio footprint in Ex-Yu region and bring Planet Earth to viewers in Serbia, Slovenia and Bosnia. At InTheBox.TV we are committed to delivering fresh and unique, content of highest quality complemented by innovative business model for our partners. The expansion of our portfolio on United Group’s platforms has yet again proved our commitment and successful delivery.”