• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Martin Ornass-Kubacki: The Sat>IP solution

April 14, 2016 13.13 Europe/London By Martin Ornass-Kubacki

Martin NewMartin Ornass-Kubacki, VP and chief regional officer of SES in CEE, looks at how Sat>IP can reduce operators’ costs.

OTT platforms are mostly used to carry video services.

And by VOD, I mean a request for specific content, irrespective of whether it is offered on a subscription or transactional basis. Linear TV requires enough network resources of the operator to handle increasing demand for TV traffic.

Looking at various operators, I’m not sure if there so many – or indeed any – who make a significant profit from a stand-alone VOD platform. In fact, the only parties that probably do are CDNs and content licence owners.

On the other hand, a pure OTT platform for linear content can also prove to be a costly undertaking for an operator. To offer the required quality, they will have to employ a CDN provider and this is likely to prove to be more expensive than a DVB network, for example via satellite.

Indeed, the more successful an operator is – certainly in terms of the number of individual customers who want to watch the same programming at the same time – the more expensive their transmission costs will be.

So, what is the solution? I strongly believe that the perfect one is a mix of satellite and OTT, with linear channels distributed primarily via satellite and VOD offered via internet (OTT).

Additionally, the Sat>IP solution, which is effectively a new IP-based architecture for receiving and distributing satellite signals, also allows linear channels to be displayed on tablets and hand held devices without an internet connection, thereby offering a real multiroom experience.

At the end of the day, I don’t believe that end users differentiate between OTT and DTH, providing both are available in their homes. Ultimately, what they want to have is an excellent video experience, on any device in their homes, and perhaps also in Ultra HD.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Columns, Speaker's Corner Edited: 14 April 2016 13:14

About Martin Ornass-Kubacki

Martin Ornass-Kubacki is vice president and chief regional officer, Astra Central Eastern Europe.

Latest News

  • BBC to close linear channels in ‘digital-first’ savings
  • Synamedia acquires content discovery platform Utelly
  • “Father of DVB-S2” awarded Honorary Fellowship
  • United Group grows its figures
  • UK Government to review Drahi’s BT stake

Watch Video

In Conversation: Smart Routers mean Smart Homes

In the first edition of In Conversation, Julian Clover discusses how smart routers are evolving to serve the smart home with Stuart Griffin, Founder & Technologist, Consult Red. … [Webinar Replay...]

Q & A

OTT Question Time – now in association with Broadband TV News

Kauser Kanji, MD of VOD Professional, introduces the industry forum OTT Question Time. … [Read More]

Columns

Chris Dziadul Reports: Focus on Romania

20 May 2022 By Chris Dziadul

Some of the biggest changes that have recently taken place in Romania’s telecom market have been on the M&A front. … [Read More...]

View more columns

Free Ebook

eBook: Overcoming the Top 5 Challenges in Server-side IP Ad insertion

IP video is a game-changer for advertising. However, unlike traditional television, IP video is more dynamic, with new devices, formats, content and services to consider. … [Download the eBook...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2022 Broadband TV News LLP · Log in

 

Loading Comments...