CNN is to use Facebook Messenger to bring news and information to subscribers in the form of a personalized private message.
The broadcaster is taking advantage of a new feature in the Messenger announced at Facebook’s F8 developer conference in San Francisco this week.
In partnership with Outbrain, which populates news sites with other relevant stories CNN is using bots for Messenger to interact with users in what’s described as a “natural and conversational way”. It’s using a new product called “Outbrain for Chat”.
Subscribers to CNN on Messenger will receive a daily digest of top stories right within the Messenger app. The bot will also recommend personalised content based on a user’s preferences and learned interests. The experience gets more personalized with each interaction on Messenger.
Additionally, users can message CNN for news and information about specific topics.