Over one in five (22%) of ‘cord nevers’ are already paying for premium OTT content, according to Simon Frost, head of media marketing and communications, Ericsson.
Quoting the findings of the Ericsson Consumer Lab TV & Media 2015 Study, he added that it should be asked if they could be converted to pay-TV.
The study also revealed another interest statistic, namely that 50% of consumers who watch linear TV say they can’t find anything to watch on a daily basis. This, said Frost, is something that we should be worried about.
Two other interesting stats were that 61% of consumers watch TV & video on their smartphones, an increase of 71% since 2012, and that 42% think it is very important to watch their TV and video content wherever they are.
Frost also identified the elements of ensuring TV consumer delight as seamless experience; personalised discovery; immersive content; and constant evolution.
