UKTV has secured a sixth Freeview slot, in the process taking its channel Home free-to-air on the DTT platform.
Home, which is dedicated to home and gardens programming, is currently only available in pay.
UKTV has progressively made much of its channel line-up free-to-air and is ahead of both Channel 5 and the Sky-branded channels in terms of commercial impacts.
Emma Ayech, general manager, Home, said, “Moving Home in to free-to-air households gives a greater reach to our channel, offering more viewers the opportunity to watch our great roster of much-loved shows fronted by big name talent. We’re looking forward to welcoming new audiences to our Home.”
Home has been in pay TV since 2009, when it replaced UKTV Style. It takes Freeview channel 25. The current occupant, Dave Ja Vu, is moving to a new slot to be announced later.
