Opera has launched Opera TV 2.0, offering greater content personalisation and an enhanced understanding of consumer preferences.
The next generation of this popular HTML5-based application platform provides a tailored consumer viewing experience that also creates new after-sale revenue opportunities for manufacturers and operators.
“Consumers today want a dedicated video experience where app content is delivered to them based on their preferences, location, language, and what content is new,” says Aneesh Rajaram, SVP for TV and devices at Opera.
“Opera TV is a turn-key, Smart TV solution with a truly global footprint. We’ve made it simple for operators and OEMs to deploy, allowing them to easily differentiate and monetize personalized content offerings, and allowing content owners and publishers to bring their content to the top of the consumer experience, increasing user engagement through fresh content.”
Opera TV 2.0 is a managed cloud solution that provides a wide selection of popular OTT content – including video channels and clips, movies, apps, games and live TV from sources such as CinemaNow, Crackle, IGN, Feeln, Pitbull, Paula Deen, Red Bull, TED, Washington Post and Young Hollywood, among others – directly to households.
A new user interface (UI) organizes recommended, trending and most popular HD movies, videos and channels into neat rows, incorporating Opera curation for increased user engagement. This UI can be customized for increased viewer stickiness, with curation and promotional scheduling system tools in place for enhanced personalisation.
Opera TV 2.0 is set to premiere on Hisense Smart TVs in the first quarter of 2016.
“Hisense believes that technology should make what we want to do, where we want to go and what we want to learn easier,” said Charlie Wang, VP of Hisense Group.
“Opera TV 2.0 maximises the capabilities of today’s Smart TVs by delivering to consumer’s highly-customized content based on their viewing habits and preferences.”
