Scripps Networks Interactive is placing its HGTV, Food Network and Travel Channel brands on the new Apple TV.
But the popular channels will only be available in the United States and require viewers to get authentication from their pay-TV provider; Apple is clearly not going to be stepping into the role of cord cutter any time soon.
“Our aim is to meet our fans and viewers wherever they are,” said Henry Ahn, President of Content Distribution and Marketing for Scripps Networks Interactive. “Our expert and aspirational programming inspires millions of consumers every day, and we want to continue to deliver that content across the broadest possible range of our own platforms and those of our partners.”
Earlier this year, Scripps Networks brought in live streaming of HGTV, Food Network and Travel Channel, as well as its DIY Network and Cooking Channel, through their respective websites.