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Amazon launches streaming partners programme

December 9, 2015 07.00 Europe/London By Robert Briel

amazon-primeAmazon has launched the Streaming Partners Program, an OTT streaming subscription programme for video providers that enables them to reach tens of millions of Prime members.

With the programme, video providers have access to an streaming audience, and viewers have a more convenient way to manage their streaming subscriptions.

“The way people watch TV is changing, and customers need an easier way to subscribe to and enjoy multiple streaming subscriptions,” said Michael Paull, VP of Digital Video at Amazon.

“With the Streaming Partners Program, we’re making it easy for video providers to reach highly engaged Prime members, many of whom are already frequent streamers, and we’re making it easier for viewers to watch their favorite shows and channels.”

“We’re excited to work with Amazon to offer our streaming service featuring all of our award-winning original series, plus our exclusive sports, news-making documentaries and blockbuster movies, to millions of Prime users,” said David Nevins, president, Showtime Networks Inc.

“By marrying Showtime with the powerhouse retail capabilities of Amazon, we continue to greatly expand our footprint, making sure our service is available to new subscribers whenever and however they want to watch us.”

“Starz is excited to offer subscriptions to our premium hit shows like ‘Outlander’ and ‘Power,’ as well as our thousands of movies, to Amazon Prime customers,” said Chris Albrecht, CEO of Starz said.

“This is a terrific product for customers to conveniently navigate their entertainment options quickly, easily and anywhere.”

Initial launch partners include: Showtime, Starz, A+E Network (Lifetime Movie Club), AMC (Shudder and SundanceNow Doc Club), Gaia, RLJ Entertainment (Acorn TV, Urban Movie Channel, Acacia TV), DramaFever (DramaFever Instant), Tribeca Short List, Cinedigm (Dove Channel, Docurama, CONtv), Smithsonian (Smithsonian Earth), IndieFlix (IndieFlix Shorts), Curiosity Stream, Qello, FlixFling (Cinefest, Nature Vision, Warriors and Gangsters, Dox, Monsters and Nightmares), BroadbandTV (Hooplakidz Plus), DEFY Media (ScreenJunkies Plus), Gravitas (Film Forum, Daring Docs, Fear Factory), and Ring TV Boxing.

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Filed Under: Newsline, OTT, TV Tagged With: Amazon, Showtime, Starz, US, video streaming Edited: 9 December 2015 07:00

About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

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