As a result, over half of its subscriber base (51.7%) now receives channels in the format.
Tricolor TV gained 1.45 million HD customers in just the first 10 months of this year and now accounts for 45% of the total HD subscriber base in Russia.
One of the drivers for HD take-up has been the exchange of reception equipment, undertaken in conjunction with Tricolor TV’s partner GS Group. This began in February 2014 and as of the end of September had already accounted for over 1.6 million receivers.
Another is the availability of HD services in Tricolor TV’s basic package. This now contains over 200 channels, 30 of which are in HD. HD channels are also found in Tricolor TV’s other packages.