The PSB-telco led DTT platform will be incorporated into the Home Screen from November 4with downloads to exisiting sets starting at 8am.
John Anderson, Sony UK and Ireland Country Head said “YouView was the natural choice of partner due to the intuitive design and interface and seamless user journey to access a huge content library. Harnessing this with the fantastic picture quality and beautiful design of Sony’s BRAVIA TV range we are able to offer our consumers the ultimate TV viewing experience.”
Richard Halton, CEO, YouView added “YouView’s ground breaking integration with Sony gives consumers greater choice on how they access YouView with our range of features and award winning user-interface. We already have over 2million connected devices across the UK and with a strong affiliation with such an internationally renowned brand as Sony, YouView will now be available in even more households across the country. We are immensely proud of our first integration into a television set and are excited to continue our partnership as we evolve the platform.”
Sony is the first TV manufacturer to offer YouView to its customers; set-top boxes are available at retail and through BT and TalkTalk.