Competition from FTA DTT services has had no real impact on Polsat’s business, according to Zygmunt Solorz-Zak, the company’s owner and founder.
Furthermore, in his opinion, if Polish viewers are already used to receiving several dozen channels they will have no intention of losing them by switching to DTT.
Meanwhile, nc+, according to its VP sales and logistics Artur Przybysz, was initially worried it might lose subscribers but has in practice found FTA DTT hasn’t made any difference to its business.
Indeed, Canal+’s sports and film offers are very important, and it also provides viewers with 60 HD channels and additional services.
Furthermore, nc+ has to differentiate itself from ad-funded services.
Zbigniew Benbenek, chairman of the board at ZPR Media, pointed the huge costs involved in launching FTA services. He also criticised the fact that the national transmission company Emitel faces no competition.
