With the acquisition, which includes all of Cultuur 7’s content and existing contracts with TV distributors, Brava is now is now positioned in Belgium as a provider of quality classical music content with particular attention given to local content.
Commenting on the acquisition, Rob Overman, creative director of Stingray Europe, said: “Cultuur 7 founder Gabriël Fehervari has created a significant platform for Flemish classical music, comparable to what we’ve done in the Netherlands with Brava.
“Not only are all of Cultuur 7’s productions maintained for viewers in Flanders and Brussels, but now, thanks to the reach of our international channel Brava HD, these contents are also available to music lovers in twelve other European countries. We are thrilled to have the opportunity to bring first-rate Flemish classical music to a wider audience.”
Cultuur 7 was launched in 2006 as the only Flemish culture channel. Initially known as EXQI Culture, it was renamed in October 2013.
Cultuur TV is air for 24 hours daily in four-hour blocks and distributed in Flanders and Brussels by Telenet and Proximus.
Brava, too, is a 24-hour channel, offering operas, operettas, ballets, and concerts in Full Native HD and Dolby Digital Audio. It is available in the Netherlands, Belgium, France, Germany, Turkey, Portugal, Slovakia, the Czech Republic, Croatia, Macedonia, Bulgaria, Monaco, Lebanon and a number of African countries.
Stingray is based in Montreal and a leading business-to-business multi-platform music and in-store media solutions provider, reaching an estimated 135 million pay-TV subscribers (or households) in 127 countries.