For broadcasters, creating and maintaining their catch-up TV services through apps on connected TVs and set-top boxes can be complex and costly. Furthermore, in HbbTV markets, developing and maintaining separate apps for Smart TV portals and HbbTV functionality can prove inefficient. Opera TV Snap lowers their barrier to entry into the OTT world by providing an app-deployment framework packed with essential features that re-purpose their video assets for smart TV audiences.
Germany’s international broadcaster, Deutsche Welle has selected Opera TV Snap for broadcasters, to enable users to access multilingual DW live programming and on-demand content. Viewers can access these services through the Opera TV Store app platform, available on tens of millions of devices from over 15 global manufacturers.
“DW is committed to bring engaging content to our viewers. We’re excited to upgrade our Smart TV offering by utilizing the latest version of Opera TV Snap. We’ve found this path to be convenient in reaching Smart TV and HbbTV audiences,” says Petra Schneider, director of sales and distribution at DW.
“In our conversations with broadcasters, it was clear that their current Smart TV deployment options were inefficient and needed a shake-up,” says Aneesh Rajaram, SVP for TV and Devices at Opera Software.
“Opera TV Snap for broadcasters has been specially designed to meet the needs of broadcasters and living-room audiences at large scale. We look forward to helping broadcasters around the world embrace Smart TV devices and connect with their audiences in new engaging ways.”