Israel-based digital media service provider RR Media has teamed up with Swiss community marketing platform joiz to offer next-generation user engagement and loyalty club tools for broadcasters, content owners and rights holders.
The joint solution sees all of RR Media’s content management, channel playout and global distribution network capabilities integrated with the joiz platform spanning across TV, mobile and web.
The solution aims to provide new methods of enhancing user experiences and turning passive viewers into engaged consumers. Through smart data mining, e-commerce integrations, sponsorships, content partnerships and targeted advertising, it creates new, untapped content monetising opportunities, according to the partners.
The solution enables content owners and broadcasters to personalise their offering to audiences with the use of real-time user and social media data, thereby gaining new ways to interact, engage and target viewers and creating a deep level of integration between playlist, assets, screen delivery and social engagement.
RR Media is offering the solution as part of an integrated digital media services model, taking responsibility for managing all services, from setup stage to operation of the platform and beyond, leaving content owners and broadcasters free to focus on content creation.
The solution is available as part of RR Media’s solaRR platform and will be on display at IBC in Amsterdam from September 11-15, 2015 at booth number 1.B24.
