Turner Broadcasting System has entered into an extensive, multi-year licensing agreement with Hulu.
The first of its kind between the two parties, it will grant Hulu the exclusive SVOD rights to previous seasons of Turner’s popular programming from Cartoon Network and Adult Swim, as well as select current and upcoming series from TNT and TBS.
Through the agreement, Hulu will also obtain exclusive SVOD rights to certain future series that will launch on TNT, TBS, Adult Swim and Cartoon Network over the coming years.
Commenting on the agreement, David Levy, president of Turner Broadcasting, said: “This deal with Hulu demonstrates the power of Turner Broadcasting’s branded networks and the high demand for our programming in the marketplace.
“This is a great opportunity to grow the reach of the networks’ original programming and complements our strategy of utilizing multiple platforms – including SVOD – to drive sampling, introduce new viewers to our content and give current fans the opportunity to explore and enjoy Turner’s new and existing series in a branded environment.”
Craig Erwich, senior VP and head of content, Hulu, continued: “The addition of multiple titles from Cartoon Network represents a significant step forward in continuing to build a strong programming offering for the kids audience on Hulu.
“The adult animation series from Adult Swim, as well as the additional series from TNT and TBS, are a perfect addition to our current offering.”
