Magyar Telekom has added Food Network to its Nagyvilág Minipay package in Hungary.
Commenting on the development, on Sichel, MD, Scripps Networks UK & EMEA, “The launch of Food Network in Hungary, customised in local language, further demonstrates our commitment to serving our audiences and our desire to connect with them more deeply. We already have a strong partnership with Magyar Telekom, having successfully launched Travel Channel on the platform, and we are confident that our high-quality programming will continue to resonate with new viewers”.
András Borsány-Gyenes, CEO of Digital Media Communications Zrt, responsible for channel distribution, added, “Food Network provides an immersive viewing experience due to its wide selection of unique food and lifestyle programming.
“We are thrilled that Scripps Networks understands the value of local languaging and this continued process will further enhance the connection for our viewers.”