The Russian broadcaster CTC Media has announced what it describes as a change to its distribution model in Moldova.
Commenting on the development, Sergei Petrov, deputy DG of CTC Media for Broadcasting Management, said, “We are currently focused on increasing the efficiency of our business in the Republic of Moldova. Taking into account the current market situation in the country, the Company has decided to close its subsidiary, I.M. TELEDIXI S.R.L., which was broadcasting in Moldova as CTC MEGA, to focus on the cable and satellite distribution of CTC Media channels in Moldova. Additionally, given its popularity in Moldova, we are evaluating the possibility of selling CTC Media content to other TV channels in the country.”
The CTC MEGA TV channel had been broadcasting in Moldova since 2005. The company’s exclusive content license between Set Televizionnykh Stantsii CJSC and I.M. TELEDIXI S.R.L. expired on December 31, 2014.
