The Slovenian incumbent Telekom Slovenije has entered into a partnership with TVbeat, a SaaS company that delivers a real-time TV audience measurement solution.
The arrangement will give the telco access to granular data about viewing behavior live and on demand, thereby allowing it to discover trends and measure content performance.
Commenting on the partnership, Simon Furlan, marketing director of Telekom Slovenije said: “Telekom Slovenije looks ahead when it comes to technology. We strongly believe in adapting and upgrading current technologies to create opportunities, ensuring the future satisfaction of our users. The partnership with TVbeat enables us to provide relevant content and advanced services for our users, according to their needs and expectations. Earlier this year, we launched our first OTT platform TViN, enabling operators and media companies without an OTT platform to quickly upgrade their existing services with a state-of-the-art solution, encompassing media delivery needs as well as a cloud storage option with media transcoding, integrated into the OTT customer experience. TVbeat has demonstrated their beneficial analysis of large data sets and insights into consumer viewing habits for IPTV. We believe that this data will help us to improve customer experience and to understand which content is truly working.”
Magdalena Malinova, TVbeat’s VP of business development, added: “We are overjoyed to have signed a contract with a valued platform such as Telekom Slovenije. We developed TVbeat in response to major shifts in TV viewing habits. People are watching their favourite shows across multiple devices at a time that suits them, which is why we created a new way to analyse this data. We believe that this partnership will uncover new opportunities for Telekom Slovenije as they will better understand content consumption, through in-depth insights and trends.”
TVbeat was established in 2013 and has to date partnered with six platforms in Croatia, Slovenia and Serbia.
It processes over 50 million interactions daily.
