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Fire TV Stick is Amazon’s most successful device launch

November 20, 2014 11.28 Europe/London By Robert Briel

Fire_TV_StickAmazon has started shipping its Fire TV Stick in the US and claims it is its best-selling device ever.

“Fire TV Stick has been our most successful device launch ever,” said Dave Limp, SVP, Amazon Devices. “We built a ton of these, but customer demand still outpaced our supply. We’re excited by the overwhelming customer response and the team is working hard to build more as quickly as possible.”

Last October, Amazon announced the launch of its HDMI stick, which is set to challenge Google Chromecast. Unlike its rival, the Fire TV stick comes with a separate remote control, but viewers can also opt to use the Fire TV Remote App for Fire phones, Android phones, and coming soon to iPhones.

The stick delivers access to a selection of content, including Netflix, Prime Instant Video, Hulu Plus, WatchESPN, NBA Game Time, Twitch, Showtime Anytime, Prime Music, Spotify, Pandora, Vevo, Plex, A&E, PBS, PBS Kids, Watch Disney Channel, YouTube.com, and more. People can also rent or purchase over 200,000 movies and TV episodes from Amazon Instant Video.

No release date for the stick has been set for availability in Europe and other territories.

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Filed Under: Editor's Choice, Newsline Tagged With: Amazon, Fire TV Stick, US Edited: 21 November 2014 11:38

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About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

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