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Netflix introduces higher 4K UltraHD pricing

October 14, 2014 09.28 Europe/London By Robert Briel

Netflix HQNetflix has raised the price for access to its 4K UltraHD content to €11.99 (in the US $11.99) citing higher acquisition costs.

However, the new pricing structure only applies to new subscribers, as current Netflix members have a grace period till August 12, 2016.

“We decided to move 4K UHD video into our four-stream plan for new members who sign up and care about the highest-quality video Netflix offers,” a Netflix spokesperson told Variety.

“We have a modest and growing catalog of titles in 4K, including House of Cards, Breaking Bad, The Blacklist and a slate of upcoming Netflix original series.”

Netflix launched its first 4K UltraHD programming last April with the new House of Cards season. In order to freceive the full $K quality, Netflix members need to have a broadband connection speed of at least 25 Mbps.

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Filed Under: Editor's Choice, Top Story Tagged With: 4K, Netflix, UltraHD Edited: 15 October 2014 10:17

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About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

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