On demand services are making an increasing contribution to the pay-TV market in Russia.
According to data produced by TMT Consulting and published by Kommersant, the market will be worth R60.5 billion (€1.22 billion) this year, or 11% more than in 2013.
At the same, the number of pay-TV subscribers will, at 36.9 million, be 10% higher.
Furthermore, VOD revenues will increase by 70% to R2.8 billion.
As of the first half of this year, the leading provider of pay-TV services was the National Satellite Company (Tricolor TV), with a 29% share.
It was followed by Rostelecom (21%), MTS and ER Telecom (both 7%) and Orion Express (6%).
The market will be impacted by the ban on advertising on non-terrestrial channels that comes into effect next year.
This could result in increases in subscription fees and/or reductions in channel packages.
