Eutelsat Communications has appointed Aymeric Genty as CEO of Alterna’TV, a subsidiary of Eutelsat Americas based in Miami.
From its base as a distributor of Hispanic TV channels to households connected to cable and IP platforms in the US, Alterna’TV will now be leveraging Eutelsat’s extensive broadcasting experience to expand its scope.
Under the Eutelsat Americas banner, Aymeric will lead Alterna’TV to broaden its distribution platform beyond Hispanic channels to bring more international content to US and Latin American markets.
Alterna’TV will also make channels available for the first time in other territories such as Europe, Africa, and Asia. As a first step in this direction Alterna’TV has signed a contract with Trace to deliver TraceSports Stars, the first global English-language entertainment channel dedicated to sports celebrities, to some of the main pay-TV platforms in Latin America.
Aymeric joined Alterna’TV on September 1 from Eutelsat in Paris where he was VP Sales for France and French-speaking markets since 2008. Prior to Eutelsat, he was Distribution and Marketing Director at France 24 from 2005 to 2007, Director Asia-Pacific at Eurosport from 2001 to 2004 and held various managing positions in the TF1 Group from 1994 to 2001, including Director of TF1 Consulting. Aymeric graduated from ESCP-EAP in 1992.
Commenting on his appointment, Patricio Northland, CEO of Eutelsat Americas, said: “We are delighted to welcome Aymeric as the head of the Alterna’TV team. His broad experience in broadcasting at Eutelsat and in key broadcasting groups will be a driving force to transform Alterna’TV into a leading content management solution for the Americas”.
