Following launches of Sky News on Apple TV, Roku and Livestation, Sky has announced the forthcoming availability of its 24/7 broadcast news on Xbox 360.
The launch further extends Sky News’ presence in the US while giving its UK viewers a fresh new option for accessing live and on demand news coverage. The service will enable millions of Xbox customers in the US and UK to access Sky News directly through their Xbox 360 consoles.
Sky News is also tailoring its channel feed for the US, incorporating editorial segments produced specifically for this audience. The channel will also include news and analysis from Sky News’ own US team based in bureaus in New York, Washington and LA.
Andrew Hawken, Head of Sky News Digital, said, “Sky News is consistently exploring opportunities to expand our global reach. Making Sky News available on Xbox was an ideal way to achieve this. With a growing US footprint of a million users and a US news team, we’re thrilled that our coverage will be showcased to millions of Xbox customers.”