MTGx has announced the first three companies that it will partner through its MediaFactory initiative. The project is designed to give startups and early stage companies the opportunity to grow and expand their ideas and businesses within the environment of the Stockholm-based media concern.
“We see a significant interest from early stage companies to develop their products and ideas together with MTGx and our digital ecosystem. At MTGx we value entrepreneurship and the idea generation of the companies that we work with. Together, through leveraging our platforms and content rights, we can create amazing product experiences for our customers” Says Anil Hansje, chief investment officer MTGx.
One of the companies, Los Angeles based Mobcrush, is a platform for streaming and viewing live mobile gaming. Mobcrush will spend three months in Stockholm at the MTGx office with Viagame, the e-Sports platform launched by MTGx.
Sharewall, based in Denmark, will work with the Viaplay team, to increase the awareness of Viaplay by using social sharing as a currency.
A third company within music, based in Los Angeles, will together with the MTGx music team create a visual music experience, that brings the audience even closer to their favorite artists.
