Discovery Networks CEEMEA and FOX International Channels (FIC) will cooperate in launching ad sales operations for Discovery and TLC in Croatia from September.
The move will see FIC’s office in Croatia act as the sales representative for Discovery Networks CEEMEA.
The latter has been present in Croatia and distributes eight channels, two of which – Discovery Channel and TLC – will now start ad sales.
FIC has operated in-house ad sales in Croatia since December 2013 and Discovery Channel and TLC will be its first international customers outside the FIC group.
Dorota Zurkowska-Bytner, VP ad sales development, Discovery Networks CEEMEA, said: “Discovery Channel and TLC are already well-established and loved channels in Croatia, and the ad sales launch is an important step forward for us in showing our commitment to the market and providing our advertising partners with an unmatched offering of quality content for both male and female audiences. This is a significant milestone in our development in Croatia, and also a sign that we have identified opportunities for growth on the advertising market here.”
Deborah Armstrong, EVP advertising sales, FIC Europe & Africa, added: “This partnership is an exciting and important step forward in the expansion of FIC’s leading thematic advertising sales portfolio in Croatia. For our customers, the addition of Discovery channels further enhances our quality Sales proposition of leading TV brands through which they can reach engaged, desirable audiences highly efficiently.”
