Poland’s Telewizja Polsat and the on demand service ipla are to offer their viewers the first-ever high budget locally produced series online before it is shown on TV.
The second season of the popular Na krawedzi will be made available to Plus and Cyfrowy Polsat subscribers from July 1, a full two months ahead of its transmission by Telewizja Polsat.
The first series of the crime series attracted an average weekly audience share of almost 2.6 million and the second series will automatically be made available to 4.2 million ipla viewers.
In offering Na krawedzi inline ahead of its TV transmission, Cyfrowy Polsat is going down the same route as Netflix with its highly successful House of Cards.
