Operators are likely to live with the cloud and STB together for a long time, according to Eric Budin, VP, product strategy and incubation, Liberty Global.
Speaking in a panel discussion at the Connected TV World Summit 2014 Budin added that the transition to IP would be a long one.
Meanwhile, Dave Fellows, CTO, Level 3 TV, said that the cloud is not just a fad and here to stay and Darren Fawcett, chief technical engineer, Pace, that the cloud brings consumer benefits but that the delivery of linear TV via the cloud was still some way off.
Indrek Lld, VP, marketing and content at the Estonian cable operator Starman added that the cloud is a positive thing for the future. It is separate to STBs and both are here to stay.