BBC Worldwide will launch its new premium drama channel BBC First in Australia on Sunday, August 3 with a box set screening of The Musketeers.
BBC First, announced last year as a new service on the Foxtel platform, will feature first run content with shows including Peaky Blinders and the TV movie Burton and Taylor, set for the opening day of the channel.
“A Sunday launch gives us the chance to reach as many viewers as possible on our first day,” said Natalie Edgar, director of television, BBC Worldwide Australia and New Zealand, in a statement.
“We wanted to mark this exciting occasion with a very special line-up for viewers which gives them a real taste of the channel and delivers content to them in a way we know they like to enjoy it.
“Over the months ahead we will be offering viewers more opportunities to binge view by scheduling box sets of series and audiences’ will get the first chance to see premiere episodes of our biggest new programmes at 8.30pm.”
