• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Zeebox rebrands as Beamly

April 14, 2014 11.36 Europe/London By Chris Dziadul

Beamly teamZeebox has been re-launched as Beamly, “the content and social network for TV”, on the iPhone, iPad, Android and the web.

With the Beamly app, viewers now have a 24/7 destination where they can follow the shows and stars they love; find and follow other fans; discover what to watch; and interact live.

Commenting on the development, Ernesto Schmitt, CEO and co-founder, said: “The rebrand to Beamly is a celebration of the huge development our app has been through since launching two years ago, originally as a simple program guide and synch experience.

“The initial phase of social television and 2nd screen was limited to apps providing a companion experience for audiences while watching TV. However, people’s emotional engagement with TV spans the whole day: they want to read up on stories about the shows and stars they love in the morning, discuss plotlines over the watercooler in the afternoon, and carefully plan what to watch in the evening – long before ever switching on the TV itself. While they watch, they want a great interactive experience that synchs with what’s on screen. And after the show is over, they want to chat and share socially with other fans.

“Beamly for the first time brings together all of these touchpoints with TV in a single app, all day long.”

Anthony Rose, CTO and co-founder said: “We’ve already seen a marked progression in the behaviours of users since gradually introducing our new social features over the past few months. The social effect of users following other users, for instance, lifts frequency by 9x to over 21 visits per user per week, and usage to over 500 minutes per user per week – so we’re pretty excited. And since almost 2/3rds of our users are now female, and the 16-24 age bracket is our core, the new Beamly brand captures the zeitgeist of these millennials perfectly.”

Beamly is available free from the App Store for iPhone and iPad, Google Play for Android, on the web and coming soon to Windows Phone.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Newsline Tagged With: Beamly, UK, Zeebox Edited: 15 April 2014 09:22

Avatar photo

About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com

Latest News

  • Slovak companies to pay for YouTube usage
  • SPI’s Dizi expands in Bulgaria
  • Play Japan buys Latvia’s Veset
  • BBC reveals presenter line-up for revamped BBC News Channel
  • Boing to be replaced by Cartoonito in France

Free Ebook

Whitepaper: Why Wi-Fi 6 is Key for ISP Success

Wi-Fi 6 and Wi-Fi 6E client devices are entering the home in an unprecedented way, surpassing 50% market share since their introduction in 2019 (compared to four years for Wi-Fi 5). … [Download the eBook...]

Q & A

Q&A with Przemyslaw Frasunek, Redge Technologies

Broadband TV News speaks with Przemyslaw Frasunek, the CEO of Redge Technologies, about the CEE region OTT landscape and the most effective video security solutions.

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2023 Broadband TV News LLP · Log in

 

Loading Comments...