Amazon Instant Video moved from 5th place to 3rd place, passing both Hulu and Apple in terms of the volume of video streaming traffic consumed from their site to US broadband subscribers, says video delivery firm Qwilt.
Only Netflix and YouTube produce more total online video traffic in the US. Amazon’s traffic volumes, as measured by Qwilt in March of 2014, increased by 94% over the previous 12 months. In some US operator networks, between March 2013 and March 2014, Amazon’s streaming video traffic increase was nearly 300%.
But with just 3%, Amazon remains a distant third with Netflix taking 57.5% of all video traffic and YouTibe 16.9% (see chart at the bottom of this story).
“We’ve invested hundreds of millions of dollars in great TV shows and movies for Prime members and it’s working,” said Bill Carr, VP of Digital Video and Music for Amazon, in a statement.
“As part of their membership, Amazon Prime members can watch their favorite movies and television shows on an unlimited basis, and as we add original content like Alpha House, Bosch, The After, Mozart in the Jungle and Transparent, we have no doubt that customers will be even more delighted with the selection available. And now, with Fire TV, customers have the easiest way to access this content.”
Just last week, Amazon introduced Fire TV, a tiny box that plugs into your HDTV for easy and instant access to Netflix, Prime Instant Video, Hulu Plus, WatchESPN, Showtime, low-cost video rentals, and much more.