MIPTV 2014 – CANNES. Discovery Networks Asia-Pacific has entered into partnership with Red Bull Media House on the Indian Subcontinent.
The partnership will focus on bringing factual and lifestyle programming across a variety of genres. Highlights of the partnership include exclusive rights to the film Where the Trail Ends, and The Art of Flight snowboarding film.
Rahul Johri, Senior VP and General Manager – South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific, said, “Discovery Networks Asia-Pacific is a leader in distinct and high-quality entertainment through its well-entrenched and recognized brands. We are delighted to partner with Red Bull Media House, to bring unique and fresh content complementing our wide content offering.”
“Red Bull Media House and Discovery Networks Asia-Pacific share a common goal: We strive to engage a wide range of viewers by delivering programming that sets new standards in quality,” said Alexander Koppel, Chief Commercial Officer at Red Bull Media House. “We’re delighted to share our compelling content on Discovery’s bouquet of channels in South Asia and to introduce new audiences to the fascinating stories of some of the most talented innovators in sport.”
