MTGx, the digital accelerator of Modern Times Group (MTG), has appointed Jakob Mejlhede as its chief content officer.
Mejlhede has been with MTG for several years and will continue to be senior VP acquisitions & programming for MTG.
In his new role he will strengthen MTGx’s already strong online content offering by securing new volume deals and exclusive rights, for the benefit of the users and subscribers of the online video services.
He will also create online strongholds for content genres across MTGx channels.
Mejlhede said: “MTGx will be a lighthouse within digital content development and I am honoured to be an active part in shaping the future of digital content. As a group MTG has access to the best content in the world and one of MTGx missions is to fully utilise the potential across all the new and exciting platforms, to take the viewer and user experience to the next level.”
Rikard Steiber, chief digital officer of MTG and CEO of MTGx, added: “The fact that content is king, has never been more true than today in our digital world. Jakob is one of the most talented professionals in the content industry, with over 15 years of experience. We are delighted to welcome him to our team, joining in our mission to always deliver the best films, movies, sports and kids content to our users, across all our platforms.”
MTGx leads the digital development of all MTG products across all markets, including the core product Viaplay.
