Jeff succeeds Ernst-Jan van Rooijen who has been acting CEO and who now resumes his role as CFO of the company.
Van Rooijen has been acting CEO since the sudden departure of Gunther Vogelpoel, CEO Tele2 Nederland and EVP, Tele 2 Group, last November.
Jeff has spent the past five years working for Virgin Media, most recently in the role of Chief Marketing Officer, responsible for Commercial Strategy, Customer Experience and all aspects of Brand and Marketing.
Since October last year Jeff has also been acting as an Executive Strategy Consultant, working with European telecoms companies Liberty Global and ComHem and the leading UK advertising agency Bartle Bogle Hegarty.
“It is a great pleasure to welcome Jeff to the Tele2 family. We feel confident that he will be able to maximise our Dutch business and fulfill the growth potential that we are pursuing in the market,” said Mats Granryd, President and CEO of Tele2.
“Jeff has a proven track record of swiftly and resolutely guiding companies to achieve great results. Together with our experienced CFO, Ernst-Jan, who has done a phenomenal job as acting CEO for the past months, they constitute a team that will offer our customers what they need for less”.
Jeff commented: “I’m a huge fan of challenger brands and the benefits they bring to consumers, often providing game changing innovation and increased value for money. And having spent the last five years at Virgin Media, the opportunity to join Tele2 to lead their challenge in the Dutch market is incredibly exciting”.
Jeff Dodds will assume his position on April 14th 2014.