It’s part of a new wholesale arrangement between broadcaster and telco that will continue the distribution of a broad selection of Sky’s entertainment channels for another three years, as well as premium content from Sky Movies and Sky Sports. In addition to the linear channels.
TalkTalk will also now offer catch-up content from channels including Sky 1, Sky Living and Sky Arts.
Tristia Harrison, Managing Director, TalkTalk Consumer, said: “This deal further cements TalkTalk’s position as the destination for value-seeking families who want flexible access to great content. We are delighted to have further extended our relationship with Sky. This builds on our announcement last November that we would be offering Sky Movies and Sky Sports on-demand to subscribers at no extra cost.”
Mai Fyfield, Group Director of Strategy and Business Development, Sky, comments: ‘We’re delighted to have broadened our partnership with TalkTalk through this new agreement. As we embark upon our biggest ever year of entertainment, it allows us to extend the reach of must-see content and further grow our wholesale business. We continue to build strong, mutually-beneficial partnerships that allow us to bring our great channels to even more UK homes.”
The NOW TV offer follows the introduction of new multicast technology. The premium sports channels will be available to all of TalkTalk’s YouView customers on a flexible, day pass basis.
The new agreement builds upon an existing wholesale relationship between Sky and TalkTalk. TalkTalk has offered its customers access to a wide range of Sky’s entertainment, sports and movies channels since 2012.