Eurosport and DFL Sports Enterprises GmbH have extended their long-standing partnership for two additional seasons.
The deal, which is for 2015-2016 and 2016-2017, renews Eurosport’s exclusive TV and digital rights, including sub-licensing rights, for all matches of Bundesliga and Bundesliga 2 in 22 territories in the Nordic and Central and Eastern European regions.
Bundesliga is the elite German championship and Bundesliga 2 the second-tier of German football.
All live Bundesliga action will also be available in the licensed territories on the Eurosport Player, the group’s online subscriber simulcast service for mobile, PC, tablet and connected TV users.
Eurosport 2, which was launched in 2005, started broadcasting the German Leagues in 2009 and further extended its initial agreement with DFL Sports Enterprises, the commercial arm of the DFL, in 2011.
Commenting on the deal, Eurosport CEO Jean-Thierry Augustin said: “Eurosport has played a key role in broadening the fan base for the Bundesliga beyond the German market and this is can be attributed to the depth of our coverage and the success of the teams within the League over that period. The Bundesliga continues to set a benchmark of quality in European football and Eurosport is proud to further extend our relationship for two additional seasons and to offer this premium content to subscribers in the 22 countries.”
Jörg Daubitzer, MD of DFL Sports Enterprises added: “We recognise the value of our partnership with Eurosport, with whom we have forged a long-standing partnership based on mutual appreciation and stability. Bundesliga fans in Northern, Central and Eastern Europe have been served extremely well by Eurosport, and over the past four years have seen considerable advances in terms of both volume and quality of coverage. This new agreement complements Bundesliga’s growth strategy and reflects the positive development the Bundesliga has enjoyed over the last several years. We are very pleased to have concluded the agreement, and equally pleased to have received this vote of confidence from a key current partner.”
