Greg Beitchman is the new VP, content sales and partnerships, CNN International.
He comes from Reuters, where he was the global head of multimedia content.
Beitchman takes on responsibility for overseeing and developing the network’s content sales business internationally, with a focus on leveraging its broadcast and digital assets. His remit covers content sales and partnerships, out-of-home services and licensing deals.
“The world’s news consumption habits are evolving, and our business is evolving with that,” said Rani R. Raad, CCO, CNNI.
“Our commercial strategy is geared towards ensuring our consumers and partners have access to CNN’s best-in-class journalism across all platforms, and Greg is the perfect man to help us deliver that. He is a first-class operator and will make a major contribution to guiding and strengthening our commercial enterprise.”
Beitchman added: “In an era when audiences have an almost infinite supply of content, CNN stands out among the world’s most trusted news brands. As our audiences and partners look for innovation in storytelling and commercial models, this is an exciting time to work on strengthening CNN’s commercial proposition internationally.”