Four new channels, including two taking the CBS brand, are to launch on the MultiChoice platform in Africa following a new deal with Chello Zone.
CBS Action and CBS Drama, featuring content under licence from CBS Studios International, Chello Zone’s hit children’s channel JimJam and Hollywood movie channel MGM will join the DStv family of channels on November 12, 2013.
It is the first time since the two CBS channels have been made available in Africa and is also the first major deal since the portfolio’s EMEA rebrand at the end of last year.
Louise Cottrell, VP Affiliate Sales, Chello Zone, said: “Our growing presence in Africa is an important move, both for Chello Zone and our partnership channels with CBS. As the first major deal for the CBS channels since their successful rebrand it is a crucial time in their development, and we are thrilled to be working with the continent’s leading platform MultiChoice“.
Chello Zone, recently acquired by AMC Networks in a €750 million deal, reaches over 120 countries with 13 broadcast brands. CBS Chello Zone Channels reach more than 80 countries, including Russia, the Netherlands and Poland.