FOX International Channels (FIC) has unveiled a new organisational structure of the company’s executive team in Europe and Africa.
Under the leadership of Jesús Perezagua, president of FOX International Channels Europe and Africa, the new structure groups the business into four structured entities, and appoints four, newly upped EVPs with oversight as follows:
Diego Londono, a 16-year FIC vet, who also serves as COO for Europe and Africa assumes the role of president of Western and Northern Europe, with oversight of the UK, Italy, Germany and the Nordic region.
Carlos Ortega, who for the past four years served as General Manager of Central Europe, becomes EVP of Central and Eastern Europe, charged with the management of central European countries as well as Russia, the Balkan countries, Baltic Republics and Eurasia.
Adam Theiler, who has served as general manager of several European FIC markets over the course of his 11-year career at FIC, becomes EVP of Southern Europe & Africa, covering Iberia, Turkey, Greece and Africa.
Adrian Herzkovich, who over the past 15 years has been General Manager of FIC Argentina and most recently of FIC Netherlands, takes on the role of EVP Benelux and France.
“FIC has grown incredibly fast and has become a global leader in entertainment. We hold an enviable position in Europe and Africa, but at the same time recognize that in order to grow our business, we need to adjust to meet the demands of an increasingly complex business and organization”, said Perezagua.
“Diego, Carlos, Adam and Adrian have each tirelessly contributed to FIC’s exponential growth. Their extensive track record, business acumen and dedication make them the perfect set of senior managers to take us to the next level.”
The European Executive Team also includes existing heads, Georgina Twiss, SVP Affiliate Distribution (Distribution Direction); Deborah Armstrong, EVP Advertising Sales (Commercial Direction); and Sergio Falcón, SVP Digital Media.
In a related development, FIC has appointed FOX Sports ad sales veteran Todd Siegel as EVP of International Ad Sales and Partnerships US. Siegel will spearhead efforts to build global ad sales partnerships with US-based clients for FOX International Channels and National Geographic Channels International.
“Our channels reach 1.6 billion households worldwide. Our rapid growth and expansion, especially in our core channel brands of FOX, National Geographic Channels and FOX Sports, means we can really use the talent and experience of an accomplished sales executive like Todd, ” said FIC Chief Operating Officer Ward Platt.
“He will connect US-based advertisers to the global and pan-regional opportunities we have across our entire FIC portfolio.”
Based in New York, Siegel will team with FIC’s existing ad sales leaders Deborah Armstrong in Europe, Hector Costa in Latin America and Simeon Dawes in Asia-Pacific to complete FIC’s global ad sales footprint.