Viacom International Media Networks (VIMN) has appointed Chris Shaw as executive VP, MD of its ad sales division, Be Viacom.
Shaw was most recently senior VP global head of advertising sales for NBCUniversal International Television and will take up his new role on September 16.
Based in London, he will report to Bob Bakish, VIMN’s president and CEO.
Shaw will be responsible for growing advertising and sponsorship revenues across VIMN’s portfolio of brands and businesses, including MTV, Nickelodeon and Comedy Central, across all platforms outside the U.S. He will oversee VIMN’s country-specific local ad sales teams, which report to sales directors in five global regions: UK/Australia/Central & Eastern Europe, Northern Europe, Southern Europe/Middle East/Africa, Asia and the Americas.
Furthermore, he will manage the Be Viacom international ad sales team based in London, which has responsibility for multi-territory deals and key international accounts.
According to Bakish, “Chris has broad experience managing international ad sales operations for large-scale multi-national entertainment companies, and he’s also worked for some of the world’s biggest media and advertising agencies, plus one of the best known names in global talent management. He understands how to elicit the best results from sales teams working at the global and local levels, and is in tune with the demands and expectations of a wide range of clients. His unique mix of skills will help strengthen VIMN as the media partner of choice for brands looking to engage audiences around the world in this complex and fast-shifting environment.”
