Chello Central Europe (CEE) has appointed Tematic Cable Ltd as the handling agent for its operations in Romania.
Tematic Cable LTD is a media company specializing in the distribution of TV channels in the Central and Eastern European market.
It will service both the sales and marketing needs of CCE’s Romanian business, which consists of three areas: CCE’s seven TV channels (Minimax, Megamax, TVPaprika, FilmCafe, MGM, Sport1, SportM), Chello Zone’s six wholly owned, partnership and managed channels (Extreme Sports, Jim Jam, Outdoor, CBS Reality, Fine Living, Food Network,) and 17 other represented channels (Animax, Bloomberg, CCTV News, Hustler TV, Blue Hustler and Daring! TV, Ginx, Da Vinci Learning, Da Vinci University, Trace Sports, Trace Urban, Trace Tropical, Shorts TV, Music Choice, Concert TV , Karaoke, Mediaset).
Commenting on the development, Balázs Hajós, director of affiliate sales CEE said, “Our goal is to expand and further improve our business and services in Romania. I am sure that Tematic Cable will be an excellent partner to achieve this.”
CCE’s Bucharest office will operate until September 30 to ensure a smooth and efficient handover of the business.