Under it, a range of food and lifestyle-focused TV content from Food Network and Travel Channel is being made available on Lovefilm Instant.
The agreement marks Lovefilm Instant streaming services’ first foray into the cooking and lifestyle genre and follows a number of other recent high-profile content deals with widely recognized film and TV studios.
It also follows the first online-only subscription distribution deal Scripps Network Interactive announced in the US earlier this year with Amazon.com.
Simon Morris, chief marketing officer at Lovefilm said: “We’re delighted to announce this latest deal with Scripps Networks Interactive, which brings something very different and exciting to our members. There is no doubt that we are a nation of foodies, and it’s great that this deal will enable us to meet increasing viewer demands for this particular type of content.”
Kate Bradshaw, VP Digital UK/EMEA from Scripps Networks added: “We’re pleased to be partnering with Lovefilm Instant to provide consumers another platform to engage with some of our best-loved shows, wherever and whenever they want. We are incredibly proud of the fantastic content that we work hard to create and we know that Lovefilm members will savour every episode.”