The independent broadcast consultancy and TV services group Canis Media has made new ‘City’ based DTT video streams available for long-term lease.
Acting on behalf of the multiplex owner Comux UK, it is offering broadcasters and channel owners access to approximately 10 million DTT homes in the UK on two brand new 24/7 Freeview streams, which have the capacity to carry two different SD channels or one HD channel. These will have the same footprint as the local TV network that Comus UK is building in the country.
Commenting on the development, Fergus Lawson, MD of Canis Media said: “These new ‘City DTT’ video streams are unique in so far as this is a free-to-air digital terrestrial multiplex that is available only in the UK’s major towns and cities. This means they have the potential to deliver an affluent urban audience. We anticipate a lot of interest from a wide range of broadcasters and channel owners who are keen to talk to this highly sought after demographic.”
Ed Hall, chief executive of Comux UK, said: “City DTT will be available in around half of all the UK’s DTT homes, and offers a low cost opportunity for operators to reach a young, buzzing and measurable metropolitan audience with their own dedicated channel number on the UK’s DTT (Freeview) platform.”
