Virgin Media has added the dedicated video channel Ginx TV to its platform.
Ginx TV is the only such international channel on the market. It offers fully localised services and is already available in 40 territories around the world.
It also produces shows for 3rd party channels.
Commenting on the launch, Nick Forward, director of TV at Virgin Media, said: “We’re pleased to be the first in the UK to launch Ginx TV. Gaming is an important part of life for many of our superfast broadband and TV customers, so we’re sure that Ginx TV will go down a storm – it’s great to get quality video game shows back on the TV schedule.”
Ginx TV CEO, Michiel Bakker added: “We are over the moon to be launching Ginx TV with Virgin Media in our home market. The UK is the fifth largest video gaming market in the world. One in three people describe themselves as gamers and half of UK households have at least one console. Video-gaming is now a massively mainstream leisure activity and it is fantastic that we are able to bring our full channel to TV screens in the UK for the first time. Our shows highlight the latest games and provide news, reviews and behind the scenes insights for fans of videogames. We hope they resonate with our new UK viewers.”