The brand new channel Discovery Turbo Xtra HD will launch on Dsmart in Turkey and Orange in Romania today (July 2).
At the same time, Discovery Science HD is being rolled out in markets across the CEE region, including Russia, Romania, Hungary, the Czech Republic, Slovakia and Bulgaria, from the beginning of this month.
Furthermore, following the successful launch of TLC HD in Poland in April, it will also be made available in Russia from July 23.
Commenting on these developments, Kasia Kieli, president and MD, Discovery Networks CEEMEA, said: “TV Viewers enjoy the HD experience and as a result they are watching more, for longer, and overall HD penetration is increasing across the region. We intend to stay ahead of the curve and having started the year with high definition launches of Discovery Channel and TLC in Poland, today’s announcement is just the next stage of a commitment to our partners and viewers to make our channel portfolio available in HD.”
She added: “We know that HD influences the pay-TV packages that viewers choose and that they are willing to pay more for HD, but there is a gap in Central & Eastern Europe between homes that are HD TV ready and those that subscribe to HD Pay TV services. We believe that our programmes that make the viewer feel part of the action through in-depth pictures and high-quality audio, will help operators to persuade TV viewers to sign up to HD packages.”
