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Samsung launches Evolution Kit worldwide

June 10, 2013 08.29 Europe/London By Robert Briel

evolutionkitWATCH VIDEO. Samsung has now made its Evolution Kit 2013 available across all market after an early launch in Korea in April.

The marketing blitz was started with a video on YouTube that caused some controversy, but with over ten million views it can be labelled a viral success.

The device, which retails for EUR299, upgrades a number of Samsung 2012 smart TVs into 2013 models.

“You can enjoy the latest features of the Samsung Smart TV. Samsung Smart TV is an Evolutionary TV!” according to the manufacturer.

The kit, which clicks on the back of a TV set, will only upgrade th software functionality of the TV set, not any other improvements in the 2013 models such as picture quality. The upgraded features include a new Smart Hub user interface and usage of the S-recommendation navigation tool.

Originally, Samsung said the kit would sell for around EUR500, but critics claimed this price would be too high.

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Filed Under: Connected TV, Editor's Choice, Newsline Tagged With: Evolution kit 2013, Samsung, Smart TV Edited: 12 June 2013 13:17

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About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

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